Should I invest in a Single Page Website?

Here are some common scenarios where people and companies consider getting a landing page website:

Advertising and Marketing: In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.

Personal Branding: If you are part of a larger organization, such as a real estate company, cosmetics company, insurance agency, etc., you will probably have a sub-page or member page on that site that will have some details about you. You can of course share that long and possibly complicated URL with your clients, on email signatures and business cards, but it looks extremely professional to have your own website URL where you can control how your information is displayed.

Building anticipation: You may be in the process of building a complex, feature rich website, but in the meantime, you want to start building the anticipation of the upcoming launch of your website. In addition, you may want people to subscribe to your updates. A landing page is a perfect candidate for such a project and is generally referred to as a teaser site. Many Fortune 500 companies employ this anticipation building mechanism.