Welcome to OmSpark's Digital Marketing Blog

Learn more about Web Design, SEO, Analytics and Advertising

How to Create an Online Presence for Your Business

A common question people ask is “How to Create an Online Presence for Your Business”. Business always needs to be present at every place where its potential market can be found. But it is difficult to be everywhere when your target market has spread across the world....

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Online payment options for small businesses

Over the past decade, the online payment modes have brought innovative change to the business industry. ‘Online payment’ refers to the money exchanged electronically by using the internet and digital devices without involving cash. The purpose of the service is to...

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Web hosting providers and mobile homes similarity

Last week, I met with one of my real estate friend over coffee and he was explaining on why he thinks mobile homes are a great investment. As I was talking to him, I realized there was a common theme between mobile homes and website hosting. You create this beautiful...

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Is your website your new home?

Several years ago, on a sudden whim while all our friends were buying homes in a new neighborhood, we reached early morning to register for a home ourselves. Our top two bids were not accepted as someone ahead in the line picked up the available plots. We immediately...

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Content is king, keep your content fresh

Content is King, we have heard this so many times in the online world. If I were to share the same post every single day on Facebook, what would my friends possibly do? Some of them might start ignoring my posts, others might stop following me and the highly impatient...

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How Om Spark was born

My name is Urmila Singhal and I am the proud owner of Om Spark. Having spent 11 years in engineering at Microsoft, 5 of which were in the Search Advertising space, I am well versed in the mechanics of the Online space. Coming from a family that owned different types...

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Linked List for Program Manager Interviews

The fondest memories of a child are the different birthday parties and the games/activities during that day. As a child on my birthday, I was introduced to a type of scavenger hunt where an initial clue was given to you. As you solved each clue, you found a gift and a...

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Moving from Blogger to WordPress: Are you really ready?

  It is hard to believe but it is a year now that I have been actively blogging. When I started blogging, I did not want to spend the time in setting up a WordPress site. I took all of 5 minutes to setup Blogger and started with my first blog. I added a couple of...

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Who am I?

Looking out of the windows to the gray skies and the drizzling rain I remembered that a year has passed before I realized it. Sometimes it feels like time is flying away and sometimes it feels like it has stopped and is watching us. The past year was a challenging...

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Google Analytics – 4 – Audience, Traffic Sources

We all make decisions, don’t you agree with me? A young child decides which toy or food to choose. An older kid might decide their friends or clothes to wear. As young adults we decide our career and partners. As we grow older we decide the house we buy or the money...

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