Welcome to OmSpark's Digital Marketing Blog
Learn more about Web Design, SEO, Analytics and AdvertisingInterviewing to become a Program Manager from a different role
In the past couple of weeks, I have met many friends who have thought or wanted to move to Program Management (from a different role). This thought has always brought a shine in my eye and awakened my passion of why I moved to Program Management. In my previous life,...
Google Analytics – 3 – Standard Reporting Overview
Google Analytics is a very powerful tool that has many features which can be used for deep diving into for data and analytics. In this post, I discuss about: Different options of choosing the date range for getting the data, The different Metrics availableHigh level...
Google Analytics – 2 – Data Confidentiality and Account Administration
Prior to me joining Bing Ads (Online Services Division) in Microsoft, I always worried about data confidentiality on the internet. I could not understand why websites needed information from me, who was tracking me and what personal information was deciphered by...
Google Analytics – What, where, how?
Google Analytics is a free analytics tool that is provided by Google. It helps you make informed decisions through the measurement of data, allows you to track ad performance and keywords and provides a large variety of metrics like impressions, clicks, revenue,...
Starting point zero and its importance in data analytics
My daughter Meera came to me a couple of days ago asking me why do we have the number zero (0). She said that if you add anything to it, the number does not change and if you subtract anything from it the number does not change. She is still in Kindergarten and has...
Data, Analytics and Insights – welcome to the world of numbers
As a kid, I was always fond of watching a potter make pottery. It was always an amazing experience watching them take the clay, mix it with the right consistency of water and put it on the potter’s wheel (wheel head). With a focused look and creative hands, they would...
SEO – The twin effect to your web presence
Many of my friends with small businesses have 2 or 3 website URL’s. I have observed that many times the content on their different websites are very similar if not identical. I try to educate them about the negative impact of having duplicate content on their...
SEO – Finding the right guy, search types and linking
Let us assume I was a single woman looking to date or marry a perfect guy (not really, I am happily married for 15 years with 2 kids) and I knew exactly what I was looking for in a guy. There could be a large number of proposals for me but if I do not have an idea...
Search Engine Optimization explained from a small business owner point of view
Many of my friends with small businesses tell me that they want their site to be Search Engine Optimizaed (SEO) enabled. Out of curiosity when I ask them what they mean about it, I hear different thoughts around it: More visitors to their sitesConvert visitors to...
Old memories and Search Engine Optimization
In December ’11, during my visit to Bangalore, my dad told both my sister and me that he had been saving all the letters and cards from our childhood and we should go through them and take with us all that we find important. Both of us spent hours reading the letters...
The art of engagement
I attended the Dale Carnegie Leadership class back in 2004 and was a GA for the class twice afterwards. What a difference between attending my engineering classes compared to the Dale Carnegie class! In the engineering classes, our lecturers would give the lectures...
My mom’s cooking and listening to the customer
My mom is a great cook. I know, I know, we all think our moms are fantastic cooks but most of my family and friends can vouch for it and yes, if you stop by to taste her cooking you will totally agree to it. How do I think she became a great cook? Firstly, she learnt...
Social Media marketing
Social media is not just about marketing, it is about building a trustworthy relationship with people you can connect on an emotional level. On a personal level, I have always believed in my social circle and the strength it has in my day to day choices in life. From...
Avoiding a burglary at your home by following simple easy steps
Today, marks 7 weeks since our home was robbed. It should not have been difficult to cope for me. I have been through more difficult situations in life. Starting from the ground up when I moved to the States 13 years ago, having my car totaled and breaking many a...