Aug 15, 2013 | Online Advertising, SEO |
From the time I have been a kid, I have always been fond of dancing. Surprise, when I started learning Bhangra (Punjabi,Indian style of dance) a couple of weeks ago, it was a strange concept trying to learn something new, coordinate it with music and be graceful at...
Jul 30, 2012 | Online Advertising |
This blog covers the chapter “Microsoft adCenter Desktop”The topics included in this post are: Account Basics Desktop Importing and Exporting Account Management Top Tips Desktop Customizations Overview adCenter Desktop is an intuitive, easy to use desktop...
Jul 27, 2012 | Online Advertising |
This blog covers the chapter “Microsoft adCenter Budget and Billing”The topics included in this post are: adCenter Budgeting adCenter Bidding adCenter Billing adCenter Budgeting Daily Standard budget option Daily budget is smoothed throughout the day Can...
Jul 26, 2012 | Online Advertising |
This blog covers the chapter “Tracking ad performance”The topics included in this post are: adCenter Reports Where is my ad? Editorial Review AdCenter Reports Delivery reports provide information about account, campaign, ad group, ads, keywords, dynamic...
Jul 26, 2012 | Online Advertising |
This blog covers the chapter “Optimizing ad performance”The topics included in this post are: Optimizing ad performance adCenter Best Practices ad copy best practices Dynamic Text Best Practices Quality Advertising ExperiencesOptimizing Ad Performance...
Jul 25, 2012 | Online Advertising |
This blog covers the chapter “Targeting”. The topics included in this post are: Targeting Ads Keyword Match Options Content Ads Targeting Ads Targeting makes your ad more effective Targeting can be done by geographic location, day of week, time of day,...
Jul 19, 2012 | Online Advertising |
This is part 3 of the adcenter certification series. This topic covers the next topic in the certification “Getting Started”. The different parts of the topic include: Creating an account Campaigns and Ad Groups Keywords Dynamic Text Effective Ads...
Jul 11, 2012 | Online Advertising |
This is part 2 of the adcenter certification series. This topic covers the first topic in the certification “Introduction”. The different parts of the topic include Conversions Why adCenter Editorial Guidelines Landing Page Guidelines Landing Page...
May 22, 2012 | Online Advertising |
Introduction I usually use the adCenter Reporting Service API when I need to investigate or analyze KPI’s for a large advertiser or an agency. It is very straight forward and easy and I refer to the online adCenter Reporting Service API documentation at...
May 18, 2012 | Online Advertising |
Our team was challenged to complete the adCenter Certification before March ‘11 by our manager. If I had to give a certification on pubCenter or the Bing API or PSAPI, I would have given it without a blink. I have worked on it for over 18 months and was very...
