Why is Analytics important?

When my daughter was in Kindergarten, she came to me asking me why we have the number zero (0). She said that if you add anything to it, the number does not change and if you subtract anything from it the number does not change. I explained to her in as simple terms as possible that for numbers you need a starting point and that is why we have the number zero which is also called a separator.

Just as we have a starting point for numbers, we also need to have a starting point in our data analytics. This is also called base lining. We need to be able to measure different types of numbers also called as KPI (key performance indicators). Everything that we do needs to be measurable and working towards an end point or goal. Also, the goal needs to be reevaluated regularly and updated as appropriate.

If somebody tells you that they have 100 visitors to their site, it means absolutely nothing. Was this number for a day, a week or a month? How many visitors did their site have earlier? Where is their traffic coming from? What is the quality of the traffic? Are their goals defined for the website traffic?

Do you want to understand your traffic data better?