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How Om Spark was born

My name is Urmila Singhal and I am the proud owner of Om Spark. Having spent 12 years in engineering at Microsoft, 6 of which were in the Search Advertising space, I am well versed with the mechanics of the online space.

Coming from a family that owned different types of businesses, I am intimately familiar with the age-old question business people are faced with – “acquiring customers from new sources”. Thanks to the advent of internet, the sources are enormous. First, it was the presence of internet where people around the world connected via emails. Next it was having a website to show your businesses “online presence”. This was followed by making sure that the Search Engines and popular websites knew about you, your business and your online presence. Things got more complicated with having so many different options for recommendations, reviews and new possibilities in the online world.

As I helped friends and family with their online presence I started blogging my learning’s at www.urmilasinghal.com. In my most recent role in Microsoft, I worked on a program directed towards helping Small and Medium Businesses (SMB) with their advertising. It was eye opening to watch how difficult it was to find the right help for businesses with their online presence.

It was Melissa, my dear friend and client, who was the tipping point in my career. After hours of chatting over dinner, she convinced me to make this a mission to help SMB’s achieve their online presence. Before I realized it, I became a business owner full time that I was doing on a part time basis and Om Spark (www.omspark.com/) was conceived. A big thank you to my dear family and friends who are supporting me in this journey.

About Urmila Singhal

Urmila Singhal has been in the software industry for over 19 years including 12 years at Microsoft in Redmond, Washington. For 6 years, she had been part of the Bing Ads Engineering team working on incubation projects, helping Microsoft partners with their Bing Ads strategy and implementation on the platform.

She has successfully enabled SMB businesses with direct revenue impacts in establishing their web presence, increasing customer outreach through Search Engine Optimization (SEO – Bing, Google), Search Engine Marketing (SEM – Bing Ads, Google AdWords) and increase Return on investment (ROI) through deep dive analytics (Google Analytics).

She is very fluent in the art of bridging the gap between business, customer and technical necessities. She has in-depth knowledge of data analytics, insights, strategy and technical information. She empowers businesses in leveraging social media platforms (Facebook, LinkedIn, Twitter, YouTube, etc.) to expand, grow and strengthen their markets, optimize advertising budgets and build brands.

Urmila has a lot of experience with marketplace, an understanding of competition and a deep analytical thought-process for large amounts of data. She has led globally distributed teams and is well versed in team dynamics and people relationships. She is also a blogger on topics related to analytics, social media, advertising that is available at www.urmilasinghal.com.

Urmila Singhal Om Spark

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