Services: Search Advertising

Show up when people search for queries on Search Engines

What is Search Advertising?

Search Advertising also known as Search Engine Marketing (SEM) is the method of attracting customers by placing ads in the results displayed by the Search Engines such as Google, Bing and Yahoo. Search Advertisements can also be shown on 3rd party web pages. Ads are usually placed below the Search box or on the right side of the page or at the bottom of the page depending on a large number of factors like the keyword, the bid on the keyword, rank and also the competition.

Using the right keyword, targeting, bid amount and a number of factors, your ad can be shown to relevant people who might need your product or service.

 

Search Advertising is a combination of art and science to reach to the right audience to get potential leads, sales and customers.

 

Improve your SEO

Would you would like to increase the users visit and retention to your website?

 

Why is Search Advertising important?

Search Advertising is an extremely valuable method to get you more leads from people searching online. It delivers a message to your targeted users and increases your visibility to people searching for your keyword(s). With all the rich new features available through Search Advertising, you can expand your reach for your brand, service and product to the right people at the right time.

Better SEO for your website

Learn more about on-page SEO and SEO Business services provided by Om Spark

Search Advertising – What am I getting?

Paid search delivers targeted advertising based on the user’s search query. Ads are displayed through the top and sidebar of the Search Engine Result Page

Search Advertising Setup

Search Advertising Setup

Create and Manage Advertising on both Google and Bing Search Engines

Campaign Management

Campaign Management

Create campaigns for your accounts

Keyword Analysis

Keyword Analysis

 

Identify keywords that are applicable for your business or website

 

Requirements Gathering

Requirements Gathering

Identify the bids, budget, targeted audience, location, time, etc.

KPI

KPI

Identify KPI to understand performance of the advertising campaigns

Call to action

Call to action

Create ads with effective call to action and text

Optimization

Optimization

Optimization of campaigns, ads, keywords and bids based on performance

Monitoring & Reporting

Monitoring & Reporting

Regular monitoring and reporting on a weekly basis

Ready for Search Advertising?

Show up when people search for queries on Search Engines