Services: Search AdvertisingShow up when people search for queries on Search Engines
What is Search Advertising?
Search Advertising also known as Search Engine Marketing (SEM) is the method of attracting customers by placing ads in the results displayed by the Search Engines such as Google, Bing and Yahoo. Search Advertisements can also be shown on 3rd party web pages. Ads are usually placed below the Search box or on the right side of the page or at the bottom of the page depending on a large number of factors like the keyword, the bid on the keyword, rank and also the competition.
Using the right keyword, targeting, bid amount and a number of factors, your ad can be shown to relevant people who might need your product or service.
Search Advertising is a combination of art and science to reach to the right audience to get potential leads, sales and customers.
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Why is Search Advertising important?
Search Advertising is an extremely valuable method to get you more leads from people searching online. It delivers a message to your targeted users and increases your visibility to people searching for your keyword(s). With all the rich new features available through Search Advertising, you can expand your reach for your brand, service and product to the right people at the right time.
Better SEO for your website
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Search Advertising – What am I getting?
Paid search delivers targeted advertising based on the user’s search query. Ads are displayed through the top and sidebar of the Search Engine Result Page
Search Advertising Setup
Create and Manage Advertising on both Google and Bing Search Engines
Create campaigns for your accounts
Identify keywords that are applicable for your business or website
Identify the bids, budget, targeted audience, location, time, etc.
Identify KPI to understand performance of the advertising campaigns
Call to action
Create ads with effective call to action and text
Optimization of campaigns, ads, keywords and bids based on performance
Monitoring & Reporting
Regular monitoring and reporting on a weekly basis
Ready for Search Advertising?
Show up when people search for queries on Search Engines