Many of my friends with small businesses tell me that they want their site to be Search Engine Optimizaed (SEO) enabled. Out of curiosity when I ask them what they mean about it, I hear different thoughts around it:
- More visitors to their sites
- Convert visitors to customers (by selling products or services)
- Improve the engagement of visitors on their site (spend more time on their site)
- Be recognized on the internet for the product or services they provide
Always have a goal in mind about why you want your website to be SEO enabled. This will help in driving your energies and efforts toward it. Other things that you need to think about is how much time do you (or somebody else) want to spend on the efforts, how much money do you want to spend, how much information are you ready to share about your product or service.
Why is SEO important?
SEO (Search Engine Optimization) is important because that is the way websites, virtual people and content are recognizable in the internet.
Let us imagine you own a beautiful home in the middle of mountains, rivers and greenery with little or no roads to it. One of your friends also has a beautiful home in a similar area but he has ensured to build roads, directions and information to his home.
If you both were to have visitors, which house would be easier to locate and appreciate by the visitors? Without doubt the one that has information, roads and directions to it.
A beautiful home is important (A website with great content, awesome design and layout, beautiful colors)
If your home has no road to it, how do you expect people to find it (A website with more links is easier to reach by visitors)
If information about your home is not easily available from the main road (sites with a lot of links), visitors will find it difficult to reach your home and would prefer to visit your friend’s home (remember to include meta tags and alt attributes to your site and its images)
Best practices for SEO
- When you create pages, make the content on the pages for your users. The more people like the content on your site, the better your site will become in SEO
- All sites should have clear hierarchy and text links. Make sure that every page is reachable from a static text link
- Make sure your
tag and ALT attributes are descriptive and accurate</span></li> <li><span>Use keywords to create descriptive, human friendly URL’s. </span></li> <li><span>Provide one version of a URL to reach a document, using 301 redirects or rel=canonical element to address duplicate content</span></li> <li><span>Don’t put text you want indexed inside images</span></li> </ul> <div> </div> <h3> <div>What is your website about? What are your users looking for?</div> </h3> <ul> <li><span>Performing an action – Doing an ecommerce transaction, watching a movie</span></li> <li><span>Information gathering – Searching for information like programming questions, holiday destination</span></li> <li><span>Reaching a destination – Seeking an online destination like Facebook.com, Microsoft.com</span></li> </ul> <div> </div> <h3> <div>Position on Search Results page</div> </h3> <ul> <li><span>If your page shows up in position 1, on Google receive an average of 18.2% click through traffic and on Bing receive an average of 9.66% click through traffic</span></li> <li><span>The second position on Google receives a 10.1% followed by 7.2% in the third position</span></li> </ul> <div> </div> <h3> <div>Issues with websites</div> </h3> <ul> <li><span>Search engines cannot index content behind a login/cms system</span></li> <li><span>Poor link structures lead to failure of search engines indexing pages that are not reachable</span></li> <li><span>Images/Videos/audio/plug-in format are difficult for search engines to parse</span></li> <li><span>SEO is not just about getting the best website up. It is about making it more discoverable</span></li> </ul> <p></span></p> </div> <!-- .entry-content --> <div class="et_post_meta_wrapper"> <section id="comment-wrap"> <h1 id="comments" class="page_title">20 Comments</h1> <ol class="commentlist clearfix"> <li class="comment even thread-even depth-1" id="li-comment-70"> <article id="comment-70" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='Andrew Parksons' src='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn"><a href="http://www.blogger.com/profile/18281313585647610911" class="url" rel="ugc external nofollow">Andrew Parksons</a></span> <span class="comment_date"> on September 20, 2012 at 1:34 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>You really have to set your goals before you engage in SEO. This goal will keep you guided through your walks to the complication of SEO and the frustrations it may initially cause. With a goal in mind, it allows you to be more proactive and do whatever it takes to capture it. Besides, SEO is not just about ranking first page on Google, so your website is there when they search for your keywords, but it is also about what you can do to keep them coming back for more, or even help your customers remember you in times when they seem to forget your brand and will just have to look it up through search engines. </p> <p>Andrew <br />iJobAsia.com – <a href="http://www.ijobasia.com/seo.html" rel="nofollow">SEO company Miami</a></p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-70' data-commentid="70" data-postid="1524" data-belowelement="comment-70" data-respondelement="respond" data-replyto="Reply to Andrew Parksons" aria-label='Reply to Andrew Parksons'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-71"> <article id="comment-71" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='Urmila Singhal' src='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn"><a href="http://www.blogger.com/profile/05654929510271130636" class="url" rel="ugc external nofollow">Urmila Singhal</a></span> <span class="comment_date"> on September 20, 2012 at 9:24 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>Yes, very true Andrew. Without a goal, you can sink in the world of SEO</p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-71' data-commentid="71" data-postid="1524" data-belowelement="comment-71" data-respondelement="respond" data-replyto="Reply to Urmila Singhal" aria-label='Reply to Urmila Singhal'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment even thread-even depth-1" id="li-comment-72"> <article id="comment-72" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='SEO Experts In India' src='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn"><a href="http://www.seoexperts.co.in/" class="url" rel="ugc external nofollow">SEO Experts In India</a></span> <span class="comment_date"> on December 11, 2012 at 1:32 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>Yeah I got the last point of you. The definition of SEO is that to increase the visibility of website in search engine. Without SEO you can’t imagine about internet marketing of your business.</p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-72' data-commentid="72" data-postid="1524" data-belowelement="comment-72" data-respondelement="respond" data-replyto="Reply to SEO Experts In India" aria-label='Reply to SEO Experts In India'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-73"> <article id="comment-73" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='Herb Gjeltema' src='https://secure.gravatar.com/avatar/fb74482b10e25b1d8e3f8e66e16feaf1?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fb74482b10e25b1d8e3f8e66e16feaf1?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn"><a href="http://www.dalz69g6.com" class="url" rel="ugc external nofollow">Herb Gjeltema</a></span> <span class="comment_date"> on February 18, 2013 at 7:28 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>I just want to tell you that I am just all new to weblog and certainly liked you’re web-site. Most likely I’m planning to bookmark your site . You really have really good writings. Bless you for sharing your webpage.</p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-73' data-commentid="73" data-postid="1524" data-belowelement="comment-73" data-respondelement="respond" data-replyto="Reply to Herb Gjeltema" aria-label='Reply to Herb Gjeltema'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment even thread-even depth-1" id="li-comment-74"> <article id="comment-74" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='socialnetwork' src='https://secure.gravatar.com/avatar/2b5fb6de5cb171d33428bbe5a8d08f8e?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2b5fb6de5cb171d33428bbe5a8d08f8e?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn">socialnetwork</span> <span class="comment_date"> on February 20, 2013 at 12:41 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>hello!,I really like your writing so a lot! percentage we keep in touch more about your post on AOL? I require an expert on this space to unravel my problem. May be that is you! Having a look forward to look you.</p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-74' data-commentid="74" data-postid="1524" data-belowelement="comment-74" data-respondelement="respond" data-replyto="Reply to socialnetwork" aria-label='Reply to socialnetwork'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-75"> <article id="comment-75" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='classified advertising' src='https://secure.gravatar.com/avatar/8d07264dc7097b8aa092a1f6d7aceb4a?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/8d07264dc7097b8aa092a1f6d7aceb4a?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn">classified advertising</span> <span class="comment_date"> on February 20, 2013 at 4:59 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>I do accept as true with all the ideas you’ve offered on your post. They are very convincing and will definitely work. Still, the posts are too short for starters. May just you please lengthen them a bit from next time? Thanks for the post.</p> <span class="reply-container"><a rel='nofollow' class='comment-reply-link' href='#comment-75' data-commentid="75" data-postid="1524" data-belowelement="comment-75" data-respondelement="respond" data-replyto="Reply to classified advertising" aria-label='Reply to classified advertising'>Reply</a></span> </div> </div> </article> </li><!-- #comment-## --> <li class="comment even thread-even depth-1" id="li-comment-76"> <article id="comment-76" class="comment-body clearfix"> <div class="comment_avatar"> <img alt='free makeup samples' src='https://secure.gravatar.com/avatar/d271baa32a8c94b790a2dd21e86935f0?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d271baa32a8c94b790a2dd21e86935f0?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment_postinfo"> <span class="fn">free makeup samples</span> <span class="comment_date"> on February 20, 2013 at 5:39 am </span> </div> <div class="comment_area"> <div class="comment-content clearfix"> <p>Wonderful points altogether, you just gained a new reader. What might you suggest about your submit that you just made some days in the past? 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