Jul 26, 2012 | Online Advertising |
This blog covers the chapter “Optimizing ad performance”The topics included in this post are: Optimizing ad performance adCenter Best Practices ad copy best practices Dynamic Text Best Practices Quality Advertising ExperiencesOptimizing Ad Performance...
Jul 25, 2012 | Online Advertising |
This blog covers the chapter “Targeting”. The topics included in this post are: Targeting Ads Keyword Match Options Content Ads Targeting Ads Targeting makes your ad more effective Targeting can be done by geographic location, day of week, time of day,...