“Typography is what language looks like” -Ellen Lupton

We are living in the digital age, where typography and design are two most important concepts – when it comes to branding. The one essential element of typography is font selection; because appropriate choice of font reduces cryptic state of reader and allows them to grab meaning of visual presentation. Whether it’s a logo or a website, font style is equally important. The first attribute of your selected font is that it must be readable and match with the colors used. Having understood the importance of font’s styles, now we are going to review 20 common font styles that we love so – here we go!

Abril Titling Condensed

http://www.type-together.com/Abril%20Titling

Abril Titling font is created by Jose Scaglione and Veronika Burian which is the composition of four different widths (Normal, Narrow, Semi condensed, and Condensed). Designers, who want to give high impact and add versatility in their graphic designs, use this font style. The use of Abril Titling letters is still burly and gives trustworthy feel.

Adelle Sans

 https://typekit.com/fonts/adelle-sans

The most enhancing attribute associated with Adelle Sans is that it can express human emotions. Elegancy and simplicity of this font allow readers to get attracted towards it. This is user friendly and available for desktop use, signage or advetising. One can find it in seven weights(Thin, Light, Regular, Semibold, bold, Extrabold and Heavy).

Andale Mono

 http://www.fonts.com/font/monotype/andale-mono

Andale Mono is designed for software development projects and known for monospace web designs. It belongs to Andale mono typeface and originally it was distributed with Internet Explorer 4.0 add on but, for now it is being replaced by Lucida console.

Bookmania

http://www.marksimonson.com/fonts/view/bookmania

Bookmania is the revamp of Bookman old style and now it has all those features required for a standard font style. This font provides language support for Latin based and European Languages. With its wide range of weights one can get most appealing display.

Brandon Text

http://www.myfonts.com/fonts/hvdfonts/brandon-text/

Brandon Text is the font from famous Brandon Grotesque type family that comes with six weights and matching italics. It includes the quality of greater X height that makes subheadings more appealing. For this reason, it is one of the best choice for designing websites or apps.

 Bryant

 https://processtypefoundry.com/fonts/bryant-2/

Bryant is also from Sans serif typeface which is basically inspired from mechanical lettering kits and sign makers. Right now it is available in italics, small caps and numerical styles. Indiegogo use Bryant for their logo to build their brand identity. Have a look at image below:

http://fontsinuse.com/uses/4781/indiegogo-branding-2012

Colfax

https://processtypefoundry.com/fonts/colfax/

Colfax combines the sensibilities of 20^th and 21^st century with weights and italics which are paired with sans serif designs. You can find two extremes thin and black that combines four weights (Light, Regular, Medium and bold). Colfax also includes left and right arrows for directions.

 Franklin Gothic

 https://en.wikipedia.org/wiki/Franklin_Gothic

This font style you must have found in newspaper headings and advertisements. You can find it in media platforms including billboards even in books. If you have seen logo of Bank of America or Museum of Modern Arts in New York, you can definitely identify Franklin Gothic in it.

  Futura

http://www.myfonts.com/fonts/bitstream/futura/

Futura is highly developed typeface of geometric sanserif. Its roots can be found in ancient Greek capitals used by imperial Romans. Today futura is widely used in corporate logo designing, films, business signage and advertisements.

Georgia® Bold Italic

 http://www.fonts.com/font/microsoft-corporation/georgia/bold-italic

This typeface originally designed for Microsoft Corporation that can be printed on low resolution screens. There is a touch of early 19^th century with thick and thin strokes. This is quite similar with Times New roman but Georgia is different because of greater X height.

 Lakeside

 http://www.marksimonson.com/fonts/view/lakeside

Lakeside is featured with hand lettered titles which is originally inspired from classic movie “Laura”. It consist 3 sizes of capitals (Normal capitals, Tall capitals and plain set capitals). In this font you can find language support of Latin and central European languages. To choose appropriate letter, it requires OpenType magic that automatically selects letter shapes.

Larsseit

 https://www.myfonts.com/fonts/typedynamic/larsseit/

Larsseit is known for readability and objectivity that uses 6 weights starting from ultra-thin to black. This font can be used for doing multiple things such as desktop workstation, as website font and for developing Android or iOS mobile Apps. Make sure you have license for using this font particularly for the uses described above.

 Minion

 http://www.fonts.com/font/adobe/minion

Minion was originally designed for Adobe systems and inspired by old renaissance time period. The minion available and in use today, is of Open Type with stylistic small caps and ligatures. You can find the use of Minion font in the reference manuals of Adobe Systems which are written in minion language, logo of renowned universities such as Brown University and Trinity College Dublin.

  Mostra Nuova

 http://www.marksimonson.com/fonts/view/mostra-nuova

  Mostra Nuova is an italic word that means show new which is taken from Italian graphic books of 20s and 30s. It is lettering style of Italian Art Deco posters with six weights starting from invisible thin to bold black. It can be used for web and desktop with 20 sets of stylish alternate characters.

 Neutraface

 http://rcabney.deviantart.com/art/Neutraface-Type-Specimen-266192324

Neutraface is one of the widely used fonts of today which was basically created for housing industry. There are three variants of Neutraface including Neutraface condensed, Neutraface No 2 and Neutraface slab. Today, top class brands are using Neutraface as a font of their logo design. Have a look at packaging of Mast Brothers chocolate:

http://fontsinuse.com/uses/11403/mast-brothers-chocolate-packaging

  Peignot

 http://www.myfonts.com/fonts/linotype/peignot/

Peignot also belongs to sans serif typeface that combines traditional capital and lowercase. Peignot faced revival in 1970s and right now it is owned by Linotype Corporation. Its creator Cassandre designed Peignot to harmonize with Paris World Fair in 1937. The logo of “Dream House”, Credits of movie “Love Story”, and the logo of magazine “Easy Living” are few examples of projects that used Peignot font.

 Proxima Nova

 http://www.marksimonson.com/fonts/view/proxima-nova”

  Proxima Nova is the hybrid of latest proportions and geometric appearance and now widely used in thousands of websites. It is available in 8 weights (Thin, Light, Regular, and Medium, Semi bold, Bold, Extrabold and Black). You need to get license for the use you intent for example, to use for Desktop you are required to get Desktop license.

 Supria Sans

 http://www.myfonts.com/fonts/hvdfonts/supria-sans/

Supria Sans is an extended family of 36 fonts created by Hannes Von Dohren with six weights. If you want professional and complex typography, this is the best choice. Have a look of Veinna Business Park Parking Garage.

http://fontsinuse.com/uses/3242/vienna-businesspark-parking-garage

Pluto

https://www.myfonts.com/fonts/hvdfonts/pluto-italics/

Pluto also belongs to Sans serif created by Hannes Von Dohren and is friendly in use. This is sweet type family with 32 fonts and 6 italics with its large X height and geometric forms. It is well suited for print on Cosmetics, Retail and food items.

Trade Gothic

http://www.myfonts.com/fonts/linotype/trade-gothic/

Trade Gothic is the font of 19^th and early 20^th century that belongs to Sans serif typeface. The word “Gothic” here shows relevance with typeface of Sans serif. Designers, who want to add characterful effect, use this font with more regularity. Trade Gothic is a common choice of fonts that is used in magazines, books or newspapers.

The purpose of describing each font is that there are number of fonts available, now it’s your turn to analyze them and choose one that best suits to your needs. You can classify fonts and decide which one you are going to use among Script, Display, or Hand lettering.