This blog covers the chapter “Microsoft adCenter Budget and Billing”
The topics included in this post are:
adCenter Budgeting
Daily Standard budget option
- Daily budget is smoothed throughout the day
- Can help lessen the impact of a sudden or unexpected increase in clicks
- Daily budget is a target
Daily Accelerated budget option
- Daily budget is spent as quickly as clicks arrive, until it is depleted
- If daily budget limit is reached, ads will not serve for the remainder of that day
Monthly budget option
- Monthly budget is spent as quickly as clicks arrive, until it is depleted
- If monthly budget limit is reached, ads will not serve for the remainder of that month
Choosing the appropriate match option 
Summary
- Choose Daily budget to divide your daily budget across the day
- Choose Daily Accelerated to spend your daily budget as quickly as clicks arrive
- Choose Monthly if you don’t anticipate changing your budget frequently
- Visit the pricing page to make any changes to your campaign budget or keyword bids
adCenter Bidding
Bid versus budget: Keyword Bid affects the position the ad is displayed. Monthly or daily budget affect the clicks on the ads 
adCenter Billing
Credit cards are charged once a month or when credit limit assigned to your account