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Google Analytics – 2 – Data Confidentiality and Account Administration

Oct 19, 2012 | Analytics | 2 comments

Prior to me joining Bing Ads (Online Services Division) in Microsoft, I always worried about data confidentiality on the internet. I could not understand why websites needed information from me, who was tracking me and what personal information was deciphered by...

Data, Analytics and Insights – welcome to the world of numbers

Sep 25, 2012 | Analytics | 3 comments

As a kid, I was always fond of watching a potter make pottery. It was always an amazing experience watching them take the clay, mix it with the right consistency of water and put it on the potter’s wheel (wheel head). With a focused look and creative hands, they would...

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