Jul 30, 2012 | Online Advertising |
This blog covers the chapter “Microsoft adCenter Desktop”The topics included in this post are: Account Basics Desktop Importing and Exporting Account Management Top Tips Desktop Customizations Overview adCenter Desktop is an intuitive, easy to use desktop...
Jul 27, 2012 | Online Advertising |
This blog covers the chapter “Microsoft adCenter Budget and Billing”The topics included in this post are: adCenter Budgeting adCenter Bidding adCenter Billing adCenter Budgeting Daily Standard budget option Daily budget is smoothed throughout the day Can...
Jul 26, 2012 | Online Advertising |
This blog covers the chapter “Tracking ad performance”The topics included in this post are: adCenter Reports Where is my ad? Editorial Review AdCenter Reports Delivery reports provide information about account, campaign, ad group, ads, keywords, dynamic...
Jul 26, 2012 | Online Advertising |
This blog covers the chapter “Optimizing ad performance”The topics included in this post are: Optimizing ad performance adCenter Best Practices ad copy best practices Dynamic Text Best Practices Quality Advertising ExperiencesOptimizing Ad Performance...
Jul 25, 2012 | Online Advertising |
This blog covers the chapter “Targeting”. The topics included in this post are: Targeting Ads Keyword Match Options Content Ads Targeting Ads Targeting makes your ad more effective Targeting can be done by geographic location, day of week, time of day,...
Jul 19, 2012 | Online Advertising |
This is part 3 of the adcenter certification series. This topic covers the next topic in the certification “Getting Started”. The different parts of the topic include: Creating an account Campaigns and Ad Groups Keywords Dynamic Text Effective Ads...
Jul 11, 2012 | Online Advertising |
This is part 2 of the adcenter certification series. This topic covers the first topic in the certification “Introduction”. The different parts of the topic include Conversions Why adCenter Editorial Guidelines Landing Page Guidelines Landing Page...
