Welcome to OmSpark's Digital Marketing Blog
Learn more about Web Design, SEO, Analytics and Advertising
2017 Ultimate On-Page SEO Checklist
Have you ever wondered on what page your website ranks? Is it on the first page or second or later? Do the searchers go beyond page two in their search results? And consequently, how many customers you are losing by having your website on 2nd or 3rd page? Your...
What are Backlinks and How They Can Boost SEO
What are Backlinks? A Backlink also called as an ‘inbound link’ is referred to as an incoming link from one web page to another website or webpage on a different domain. It is a ranking metric that Google and other search engines use to determine if the content is...
What is Keyword Research and Tools to Perform It Effectively
It is beyond doubt that in order to draw the attention of the visitors and potential customers, your site must be in possession of educative information and curiosity sustaining content. You can produce high-quality content if you understand your audience and cater to...
3 must have SEO optimization tools for website performance
One-time Search Engine Optimization (SEO) work consists of two major optimizations: In Page SEO optimizations In Page SEO optimizations covers keyword research and In-page SEO optimizations. These include content updates, title tags, alt tags, focus keywords, meta...
10 SEO Tricks you must know to be successful online
The key to online marketing is and always has been search engines. If you want people to visit your company’s website, you must rank high and you must know how to do it. For this purpose, we’ve compiled a list of 10 SEO tricks you must know to be successful online....
Best Practices for writing web page content for people and search engines
Have you ever wondered about the Best Practices for writing web page content for people and search engines like are? Have you tried your best but felt that the results didn’t equal the effort? I recently wrote an article on LinkedIn on Best Practices for writing web...
10 Website Design Patterns that are sure to convert
We all wish every single person visiting our websites would subscribe, sign up for our programs and buy at least one of our products. But regardless of how much value we bring and how cheap we make it, people often buy based on other factors. Your website’s design is...
How your website’s colors influence conversion rates
Colors influence conversion rates more than we think. It causes hormones to be released, changing our mood, influencing our emotions and therefore our behavior. QuickSprout writer Neil Patel says, according to their research, 85% of the time you’ve purchased a service...
Online Reviews Matter. Pay attention and build your reputation
Looking to improve your company’s image online and get a lot more sales while you’re at it? While in the real world, word of mouth is the best form of advertising, nothing beats a well placed review online. In general, people will always trust reviews above...
What is keyword research and why is it important for SEO?
What is Keyword Research? Keyword Research is a method of researching search terms that people use to find information on search engines. Before we dive into the complex, and often misunderstood world of keyword research and its importance for SEO, let's first take a...
Essential elements of a great homepage design
There are as many homepage designs as there are websites. When running a business that relies heavily on making the best first impression, keeping your focus on building a great homepage design is a very important part of your branding and something that you as the...
One Time SEO Vs Ongoing SEO
Almost everything on the web and virtual world is changing rapidly. Businesses moving towards online marketing, modes of payment are shifted to online payment services and Individuals have become more social than ever. Focusing one change from the above is online...
In Page SEO Vs Off Page SEO
You might have come across with this question many times that which of both “In page SEO” and “Off page SEO” is better in comparison. Well to be very honest, there is no satisfactory answer. Where, SEO is important for your website, In page and off page SEO is...
20 Fonts We Love That Are Sure To Impress You
"Typography is what language looks like" -Ellen Lupton We are living in the digital age, where typography and design are two most important concepts – when it comes to branding. The one essential element of typography is font selection; because appropriate choice of...
Top 10 Best Practices For Website Design
Keep a clear strategy and plan for website design! You have started a business and are planning to have a well-designed and professional website, so you have to follow some basic logical tips. Whenever it comes to a website design, you should keep in mind that you are...
Why do you need a Call to Action on your website
A Call to Action Button is a directive that is used to provoke immediate response from your target market and mostly starts with a verb. Great! You have developed a compelling website, have something to offer for your target market and have predefined standards...
Should small businesses invest in SEO?
Should small businesses invest in SEO? Have you ever wondered on the importance of SEO to your business and how SEO can help elevate your online business presence, resulting in more traffic/leads for your website? Let us spotlight the role of SEO that is played in...
10 Simple And Effective Ways to Brand Your Business Online
If your business is not on the internet, then your business will be out of business. – Bill Gates Branding means marketing strategy to create a unique symbol, logo or slogan that helps you to differentiate your business from others. But branding demands promotional...